Adidas group is undoubtedly a global leader in providing sporting goods all around the world on every level. Their main products consist of sports footwear, sports apparel and sports accessories. It’s headquarter is situated in Herzogenaurach, Germany where they also have a research & development center and strategic business units for running soccer and tennis. With 80 years old history they are innovative in designs, more customer focused, committed and dedicated to their global presence. They have top three brands for their products: Adidas To become a leading sports brand this Adidas is further categorized into sports performance and sports style segments. Mainly this section deals in running, football, basketball, and training products. Reebok This brand is specifically designed to provide ultimate fitness and comfort mainly to women’s sports wears and running categories. Reebok-CCM Hockey and Rockport are its further sub-divisions. TaylorMade Adidas Golf Primarily this section deals with golf equipments where as TaylorMade covers clubs & balls whereas Adidas Golf comprised of golf footwear and apparels. ShopAdidas.com is their official online store that provides comprehensive and secured shopping structure. Footwear and other sports items are available for men, women and kids. They offer an online gift certificate that helps their customers to buy their favorite products easily and in a user friendly environment.
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