American Eagle Outfitters Coupons

American Eagle Outfitters is an American corporation for apparels and dresses. Mark and jerry Silverman founded the company in 1977. It was launched as a subsidiary of Retail Venture Inc. The company targets teen agers and young generation for their products. It is known for provision of most fashionable and latest clothing and accessories for its customers.

It grew rapidly in 1980s when it started diversifying its business. Company went on public in 1994 and its shares are being traded in NSADAQ with the symbol AEO. With the money collected through initial public offering, it opened many new stores and started expanding its business rapidly. Many new executives joined the company in coming years after getting the organization public. And through this there were more powerful strategies introduced in the company and it started targeting women having age between 15 years to 25 years.

American Eagles Outfitters also introduced other brands for its customers. Each brand targets different kind of customers and through this the company captures all kind of demographics in the market. Bluenotes is a brand that was acquired in 1999. At the time of acquisition it had approximately 100 stores and the concept behind this brand is to target the very young generation of 12 to 25 years.

Another brand is aerie which was launched in 2006, in order to target the female generation of 13 to 25 years. First aerie store was opened in August 2006 in South Carolina. 77 kids is another brand offered by the company and it targets children from age 2 to 12 years. A nice and beautiful website is available for the customers. Every brand can be accessed through one website. Various clearance and sale promotions are also offered to the customers. Along with sale and clearance, different coupons and promo codes is also available to make the shopping experience of the customers more favorable.