Cymax was incorporated in 2004; founders of the company are Arash Fasihi and Shima Javadi. It operates in the industry of electronic commerece and deals in home and office products. Headquarter is situated in Vancouver, British Columbia, Canada. It first launched its website in 2004 for electronic products like television, audio products CD/DVD etc. Since 2004 it has diversified its business line so fast and started dealing in other consumer products in domestic and international markets. Varieties of options are available at stores as far as the payment mode is concerned. These options include credit card, Pay Pal, Google Checkout, Bill Me Later etc. Company is known as one of the fastest growing companies of e-commence industry. Company offers the following products to its customers: • Furniture • Office supplies • Home items • Baby and kids items • Outdoor Many awards have also been won by the company. Such milestones include the 247th place in Top 500 Internet Retailers of the year 2008. It is also ranked at the 4th place for Biggest Sales category in the same year and also placed on 2nd place in the Web Only category. Such successes were achieved by keeping the philosophy of perfection in all activates. A fully trained workforce of customer service representative is available to satisfy all of customers’ quires. These representatives satisfy all customer questions regarding products, shipping and status of their orders with a way that every customer feels that his/her order is given the most priority. Company offers best prices of its products that are hard to be beaten by any other competitors. In order to make the shopping experience more easy and unproblematic, customers can talk with customer service representatives to get any kind of information they want before they make a final decision. As the company operates in e-commerce industry so it keeps its website fully updated so that no product should be missed by the customer. If a customer does not feel good about any product purchased by him then he is welcomed if he wants to return that product. Coupons and promo codes are available online regarding the products in order to further facilitate the customers’ shopping. Such promotions make the shopping more comfortable and affordable for customers. Such coupons are easy available on internet and can be used at different times of the year.