It was 1980 when two boyhood pals and high school coaches Art Juedes and Rick Gering make up their mind to throw a caution to the wind, they steps out into the world and make men of themselves Players or nothing. That made them to set up a company with little more than $7000 worth or running shoes and a dream, the pair named that company with Eastbay. The pair sets up the clinics near their hometown of Wausau, WI. At every step they try to educate attendees with the benefits and features of their shoes along with a detailed price list.
Just after three years that price list was became a four colored catalog featuring shoes for track & field and baseball. In 1988, phone operators were hired to take orders along with establishment of Sales Division. By the 1990 Eastbay Call Center, Shipping and Creative Departments were established. Eastbay also established its own clothing brand in 1990 that was offering jackets, pants, shorts and tops in a variety of team colors and styles, all featuring the signature Eastbay logo.
On Friday, Sept. 29, 1995 Eastbay went public and opened on the NASDAQ stock exchange. Two years later, shareholders sold the company to retail giant Woolworth. It was March 1998, when Eastbay converted its informational website into an active ecommerce site at www.eastbay.com. Shortly following, to manage a tremendous increase in sales, two additional 24-hour Call Centers were opened in Oshkosh, WI and Green Bay, WI. An era ended when Eastbay founders Art and Mr. Gering retired on June 30, 1999, the business continued to thrive. Eastbay's parent company, Woolworth, also underwent revision in November 2001, changing its name to Foot Locker, Inc., a reflection of its global commitment to customer service.