Symantec was founded in 1982 by Gary Hendrix and it is a California based firm. Initially it focused on projects related to artificial intelligence (AI) like database programs. The founder hired highly talented researchers from Stanford University as the first employees. After two years of its establishment, company was acquired by C&E Software which was founded by Dennis Coleman but it retained the name Symantec for its new company. In 1990 it purchased the Peter Norton Computing software for DOS. Various software and antivirus of the company are still sold under the name of Peter Norton. Various acquisitions are mergers were made by the company in order to strengthen its capabilities of providing quality software and technological solutions to its customers. Innovation is one of the top priorities for it as this thing makes the company capable of providing the reliable products to its customers and gain customer loyalty. This thing also made Symantec as one of the largest software making companies of the world. Symantec’s Norton brand of award-winning Consumer Products for individuals, home users and small businesses emphasize on providing online safety of its customers, their systems and all the things users give importance to, like their photos, documents, videos, and music, and to do all these things without disturbing the system performance. To keep the company technologically current, it invests huge amount in R&D. Company’s online website profiles detailed information about its products and services. Most of the software is easily downloadable through its website. The website also offers various coupons and discounts regarding its products. The purpose of such promo codes is to make the customer feel more convenient while buying the products online.