Doris and Don Fisher opened the first Gap store in San Francisco with a simple idea to make it easier to find a pair of jeans. We remain committed to that basic principle. By 1970, Gap's sales had reached $2 million and a second store was opened in San Jose, California. Along with this second store Gap established its first corporate headquarter in Burlingame, California, employing only four employees. Gap continued to expand rapidly and by 1972–1973, had grown to over 25 stores and had expanded to areas outside of California and was entering the East Coast market with its store in Voorhees, New Jersey. In 1974, Gap began to sell private label merchandise in its stores. 1975 saw the creation of the chain of stores which specialized in selling discounted apparel, as well as the acquisition of "You & You" which had formerly been a New England-based casual apparel brand.
When Gap was founded it was unique and new. Its target customers were younger generations. Gap's hottest seller at the time was its "basic" look, which consisted of its signature blue jeans and white cotton t-shirts. Its founders realized that jeans were becoming popular among the younger generation of customers. There were not enough assortments of jeans in the clothing outlets. Capitalizing on this Gap's founders were sure that jeans could be sold through a chain of small stores devoted solely to that product. With the successful business idea Gap expanded its line of offering and now Gap offers a range of clothing for men, women, and children. Added two new entities to its company, Banana Republic, and Old Navy.
Recently they have expanded to provide Baby Gap, Home items including furniture, bedding,and other baby gear. Gap also provides great deals and promotional code for their customers. Their discounts include percent off coupons and free shipping code. With use of Gap promo code you save a lot on your favorite clothing items.