Target Corporation is one of the giants of American retails industry. It was founded in 1902 with the name Dayton Dry Goods Company. In 2000 it changed its name to its current name. Founder’s name was George D. Dayton. This is a Minnesota based corporation having over 300000 employees and operates exclusively in USA. Its common stock is being traded in NYSE with the symbol TGT. As far as the sales revenues are concerned, it is placed in one of the top companies of America. Many achievements and awards are attached with its name. It was ranked at 31st number in Fortune 500 companies in 2008. Main rivals of Target Corporation include Kmart and Wal-Mart. Target Stores is a main subsidiary of the company that operates more than 1000 stores in all over the US. The size of its each store is about 128000 square feet and a team of over 100 people maintain the store’s operations. Target Greatland is chain of general merchandise superstore that also operated under the parent company of Target Corporation. The company also operates more than 25 distribution centers. It’s planning to open more in future in order to give a boost to the growth of the company. The first distribution center was opened in Fridley, Minnesota in 1969. At that time it included the computerized distribution system so that the transactions are made so fast as compared to rivals. From its inception, it tried to create a differentiation in its business by offering high quality merchandise at low cost prices unlike its rivals. Main products in which Target Corporation deals are: • Apparels • Home items • Shoes • Bed and bath • Patio and garden • Furniture • Toys • Electronics It is continuously increasing its image as the most philanthropic companies of the nation. It got 11th position in Fortune Magazine’s Top 20 Most Admired Companies for 2007. This was awarded because of company’s high efforts towards its community. According to an article written in 2004 in Forbes, it is ranked at the highest cash-giving company in America in percentage of income given. At that time this percentage was 2.1%. By doing such activities it created a great reputation of its business among the general public. The employee diversity program of the company is called “The Strength of Many. The Power of One.” The purpose of this program is to encourage the diversity of employees and take advantage of that diversity. There are many awards given to the company based on its philosophy towards its employees. A nice and good looking website is also available for customers to shop online. Customers can visit the website, can have a look on each product and purchase the product using their credit cards. Products are shipped to customers at their homes. Different promo codes and discount coupons are also available to make the shopping of customers more economical. Such coupon codes and promotional codes can be found on internet and can be utilized while shopping. Amazing discounts can be seen by customers when they will use such coupons while shopping online.
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