Zales was established in 1924 in Wichita Falls, Texas, where Morris (M.B.) Zale, William Zale, and Ben Lipshy applied their vision of providing customers with quality merchandise at the lowest possible price to the opening of the first Zales Jewelers. Their idea to offer a higher priced product to everyone was implemented through a revolutionary credit plan of "a penny down and a dollar a week." Although this marketing strategy proved to be successful, it was also the friendly customer service and dedicated employees that led to the jeweler's expansion.
It has grown from a single store selling jewelry alongside appliances and cameras to a major international jewelry corporation. Over the course of five generations, it expanded from a family jeweler located in just a few downtown locations to the largest fine jeweler in retail shopping malls across North America. It has grown upon the strength of its traditions and its commitment to excellence.
Zales Product line
Their focus has always been on providing a wide range of jewelry for those customers who seek excellent value in fine jewelry. For this reason, they designs and provides much of its jewelry to meet its customers' tastes and expectations for quality and style.
Their main offerings are;
- Wedding Jewelry
- Earrings etc.
Zales Coupons and Deals
The website zales.com is very customer friendly and facilitates their customers with prestigious jewelry. They offer Zales Coupons and Zales Coupon Code by redeeming these coupons customers can get many benefits. There are Zales Promotional Code, Zales Discount Codes and Zales Deals which allows customers to have more choices to buy the jewelry.